OUR STORY
Redefining Floral Luxury
At Ethereal Blooms, our team's dynamic blend of expertise and passion fuels our commitment to quality, design, and sustainability. We stand as a beacon for environmentally-conscious floral enthusiasts, offering a beautiful and low-maintenance alternative that transcends traditional perishable flowers. By mitigating the ecological impact of airfreight, refrigeration, and waste, we embrace conscious consumerism, encouraging a mindful approach to floral indulgence. Our dedication to empowering women and fostering a progressive business model forms the heart of Ethereal Blooms.
Co-Founder / Chief Executive Officer
Kathryn Popplestone
A trained biochemist and accomplished CEO with over a decade of experience building successful innovative brands in the beauty and luxury industries, Kathryn – also a certified florist – oversees all the business and product functions of Ethereal Blooms, from sourcing the best flowers from farms and growers, to creating new techniques, methods and product offerings, while passionately growing the business day by day.
Co-Founder / Chief Operations Officer
Erni Visser
Formerly a Cambridge-educated veterinary doctor managing elite clinics around the world, Erni left her surgical career to pursue a passion for bio-flora. Now also a trained florist, she manages operations, technical and creative development, ensuring the studio runs smoothly and innovating new blooms applications – from yachting bouquets made for the high seas to ambitious experiential installations.
Working passionately from our studio in West London, Ethereal Blooms' modern floral studio is fiercely committed to quality, design, sustainability and building a female-empowering business.