Are you at the right place ?

Are you at the right place ?


Frequently Asked


Frequently Asked

Explore answers to the questions we encounter most often and find valuable legal information below.
Our Blooms
Are they real flowers?

Yes! Our arrangements are created using 100% real flowers and foliage that look and feel fresh.

How do they stay looking fresh for up to a year?

Ethereal Blooms undergo a unique preservation process which removes the water content and replaces it with natural oils. This enables the flowers and foliage to stay looking fresh with no water or maintenance requirements.

Do the flowers or foliage have a smell?

Some of the materials such as the eucalyptus and lavender retain their scent. Most of the other flowers and foliage don’t have a strong smell once they have undergone the preservation process.

What do I need to do to maintain the flowers?

Ethereal Blooms require no water or maintenance. We do have some care suggestions though to keep them looking fresh for as long as possible. Please click here to read our full flowercare guide.

Will the flowers affect my hayfever?

The preservation process deactivates the pollen of the flowers making them very unlikely to cause hayfever symptoms.

Shipping & Returns
Where do you ship to?

You can currently order through our website for delivery to the UK, USA and UAE. For delivery to other countries please contact us at for a quote.

Do you accept returns?

In the unlikely event you are unhappy with your blooms we offer a 14 day returns policy on all standard arrangements available on our website. As Ethereal Blooms are very delicate we can only accept returns if the arrangement has not been removed from the packaging insert they are secured into for delivery and must be returned in the same packaging they were received in. Please email with your order number to receive further instructions.

Although we package our arrangements very carefully there may be some instances when damage occurs during shipping. If this happens please contact within 24 hours of receiving your delivery with photos showing damage to the bouquet and packaging so we can find a resolution.

Bespoke arrangements can only be returned if they have been damaged in transit and haven’t been removed from their packaging insert. This does not affect your statutory rights.

Registered Trading Address

Unit 2.2 Chandelier Building 8 Scrubs Lane London NW10 6RB England

Registered company address

Ethereal Blooms ltd.

104 Marble Arch, 11 Harrowby Street



Company number: 10954655

Terms of Sale

We accept accept all major debit and credit cards from customers through our secure online payment portal. This includes Mastercard, American Express, Visa, Visa Electron and Paypal.

Privacy & Cookie Policy

Ethereal Blooms respects your concerns about privacy and values the relationship we have with you. This Privacy Policy describes the types of personal information we collect about our customers, how we use the information, the choices available to our customers regarding our use of the information and with whom we share it.  We will describe the measures taken to protect the security of the information and how our customers can contact us about our privacy practices.

In this policy, ‘Ethereal Blooms’, ‘we’, ‘us’or ‘our’means Ethereal Blooms Limited.

If you have any questions about this policy, or how we use your information, please contact us at


 Information data we collect and how we collect it

We may obtain personal information about you from various sources. We may collect this information when you provide it directly on our website, via our social media pages or at an event.

Personal information you provide directly:

Information we collect may include:

  • Contact information (such as name, billing or shipping address, email address, mobile or other phone number, and mobile service provider)
  • Username and password, nickname/screen name
  • Information regarding payment, however this does not include your payment card details, which you provide directly to our payment processors. We do not collect or store payment card details.
  • Content you provide (such as photographs, videos, reviews, articles, survey responses and comments)

This is usually collected:

  • When you create an account, eg place an order, register for a subscription, interact with us via social media, post, telephone or email. Calls to us may be recorded for security and training purposes.
  • You are under no obligation to provide any such information. Providing your personal data to us (in particular, your personal details, your email, your billing and shipping address and telephone number) is necessary for processing your order for the purchase of products on the Website, supplying other services provided on the Website upon your request, or when your personal data is needed to fulfil obligations required by law or regulations. The refusal to provide us with any personal data necessary for performing the above purposes may consequently prevent us from processing your order for the purchase of products sold on the Website or fulfilling obligations required by law and other regulations. Therefore, failure to provide personal data may constitute, in some cases, a legitimate and justified reason for not processing your order for the purchase of products sold on the Website or not providing the Website’s services


Personal information collected during use of our service

We collect technical and usage data. This can include:

  • The device you are using to access our website
  • Your unique device ID
  • Your UP address (internet protocol)
  • Your browser type and version
  • Time zone and location
  • Display settings,
  • Operating system and platform
  • Browser plug-in types and versions
  • Usage data including how you use our services- eg delivery instructions, search criteria, preferences, website activity, order or shopping history.

We collect the above described during use of our service (eg website and social media pages). Some of this is collected using cookies, web beacons, web server logs or other similar technologies.

Social media:

Eg. Information is provided to us through social media networks or one of our mobile applications when you visit our social media pages or use one of our mobile applications (such as your name, profile picture, likes, location, friend list and other information described on the social media network or application sign-up page, or your geo-location details when using one of our mobile applications). The information we receive will depend on the privacy preferences you have set on social media platforms.

For your convenience, our mobile applications may also include functionality that allows you to remain logged in to the application so that you do not have to reenter a password each time you want to access the application. IF YOU CHOOSE TO REMAIN LOGGED IN, YOU SHOULD BE AWARE THAT ANYONE WITH ACCESS TO YOUR MOBILE DEVICE WILL BE ABLE TO ACCESS AND MAKE CHANGES TO YOUR MOBILE ACCOUNT AND MAY BE ABLE TO MAKE PURCHASES THROUGH YOUR ACCOUNT. For that reason, if you choose to remain logged in to the application on your mobile device, we strongly recommend you enable the Passcode Lock security feature on your mobile device to protect against unauthorized access to and use of your mobile device and your account in the application.

Technologies We Use 


Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. Please note, however, that without cookies you may not be able to use all of the features of our website.

In conjunction with obtaining information through cookies, our web servers may log details such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone in which your device is located. The web server logs also may record information such as the address of the web page that linked you to our site and the IP address of the device you use to connect to the Internet.

To control which web servers collect this information, we may place tags on our web pages called “web beacons.” These are computer instructions that link web pages to particular web servers and their cookies.


Third Party Web Analytics Services

We may use third party web analytics services on this site, our social network pages, or our mobile applications, such as those of Adobe Site Catalyst and/or Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the site. The information collected through these means (including IP address) is disclosed to these service providers, who use the information to evaluate use of the website. You may deactivate the ability of these analytics services to analyze your browsing activities on this site. To learn more about web analytics service, and to exercise your choice with respect to their collection of information on this site:


For Adobe Site Catalyst

To disable Google Analytics, please download the browser add-on for the deactivation of Google Analytics provided by Google at To learn more about privacy and Google Analytics please consult the Google Analytics overview provided by Google at:


Targeted Advertising

We also may contract with third-party advertising networks that collect IP addresses and other information through the use of cookies, web server logs and web beacons on our websites and emails; on third-party websites and emails; and on our advertising placed on third-party websites. They use this information to provide advertisements about our products and services tailored to your interests (including for companies not affiliated with us). You may see these advertisements on our websites and other websites. This process also helps us manage and track the effectiveness of our marketing efforts. To learn more about interest-based advertising, visit the Digital Advertising Alliance at or the National Advertising Initiative at


Data we obtain from 3rd parties

This occurs when when your explicit consent has been given.


How We Use Your Information

1. We will use your information where we need this information to fulfill a contract with you, eg if:

  • If you have placed an order, registered for an event, signed up to a subscription or newsletter.
  • To send you promotional materials or other communications
  • To process your payment card transactions and/or gift card transactions (see below)
  • To create and manage your online account, including access to your online and in-store purchase history
  • To respond to your inquiries
  • To ensure that our services display and function correctly on your device (technical information)

2. Information will also be used if there is legitimate business interest to do so:

  • To operate, evaluate and improve our business (including developing new products and services; managing our communications; analyzing our products; performing data analytics; and performing accounting, auditing and other internal functions)
  • We may use any or all of the information above to administer and manage our business in general, to detect and prevent misuse of our Services, and to enforce our Terms and Conditions or any other contract to which we may be a party. If you feel that your interests and fundamental rights outweigh our business purposes, and that we should therefore stop processing your data, please let us know.


3. Information will be used if you have consented for us to do so:

  • If you sign up to our mailing list, we will send you updates and marketing information that you have consented to receive. You can opt out of receiving these by following the unsubscribe link or instructions provided in any email that we send, or by email us directly at
  • Please see our Cookie section with regards to accepted cookies on our site, and how they are used to target services.

In certain circumstances, we may need to retain or use your personal data to comply with regulations and/or the law.


Information We Share

We do not rent lists, or sell or otherwise disclose personal information we collect about you, except as described here.

  1. Trusted third party service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders, couriers, delivery drivers and provide web hosting, advertising and marketing services.
  2. Other third parties with your consent (e.g., some of our Facebook applications may share information collected through those apps with your Facebookfriends or other Facebook users).
  3. In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.

We do not provide your payment information with payment processors- you provide it directly to them. We use Stripe. For information about how they use your personal data, please see their privacy notices at If we suspect your account is being misused, then we may make an exception and discuss your identity details/ purchase history with our payment processor.


Your Rights and Choices

You have the right to:

  • Require us to amend the personal data we hold about you, where that data is incorrect;
  • Request access to the personal data that we hold about you;
  • Require that, in certain circumstances, we delete the personal information we hold about you;
  • Require that we provide you with the information that we hold about you in a structured, commonly used and machine-readable format; and/or
  • Require that we restrict the processing of your personal information in certain circumstances;
  • Withdraw your consent to our using your data for marketing purposes at any time.
  • To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.

To exercise these rights, please contact us on

You can remove or delete out social media application from your social networking account. To do so, follow instructions provided by your social network (for example facebook help centre).  

Data Transfers    

We may transfer the personal information we collect about you to countries other than the country in which the information was originally collected and your personal information may be processed and stored outside of your country of residence. Those countries may not have the same data protection laws as your country of residence and your personal information will be subject to applicable foreign laws. When we transfer your information to other countries, we will protect that information in the manner described in this Privacy Policy.

Children's Privacy

If you are under 18 years of age, you may browse our site. However, you may not provide personal information to us and you may not download any of our mobile applications. This site is not directed to children under the age of 18 and we do not knowingly collect personal information from children under the age of 18 on the site.

How We Protect Personal Information

We maintain appropriate administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. However, no security system is perfect and we cannot promise that information about you will remain secure in all circumstances, including the security of your data during transmission to us or the security of data on your mobile For the best possible protection of your personal data outside the limits of our control, your device should be protected (such as by updated antivirus systems) and your internet service provider should take appropriate measures for the security of network data transmission (such as, for example, firewalls and anti-spam filtering) device.


Links To Other Websites

Our website may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the sites’ content, any use of the sites, or the privacy practices of the sites.

Updates To Our Privacy Policy

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a prominent notice on our website to notify you of any significant changes to our Privacy Policy and indicate here when it was most recently updated:

This privacy statement was last updated on February 1st, 2019

How To Contact Us

If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us.
If we need, or are required, to contact you concerning any event that involves your personal information we may do so by email or telephone.

 This Privacy Policy does not address any data collection by our retail partners


 How we use cookies:

We use traffic log cookies to identify which pages are being used. This helps us to analyse data about web page traffic and improve our website in order to tailor it to our customers' needs.

Overall, cookies help us provide you with a better website, by enabling us to remember settings so that you don’t have to keep re-entering them whenever you visit a new page; monitoring which pages you find useful and which you do not; displaying information on a website in a way that matches your interests; and remembering key information such as your postcode so that you do not have to enter it repeatedly.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most major websites use cookies and most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of our website, and may mean that you are unable to create an account or place an online order with us.

To learn more about cookies and how to manage them, visit

Our site is hosted by Squarespace. Squarespace uses some necessary cookies because they allow visitors to navigate and use key features on our site.  This can be further accessed here:

We also use Google Analytics to collect information about how people use this website. We do this to make sure it's meeting its users' needs and to understand how we could do it better.

Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store your personal information (e.g.. your name or address), so this information cannot be used to identify who you are. We do not allow Google to use or share our analytics data.